RideIQ

“Thank you so, so much for being so incredibly thoughtful in your work on Ride iQ. Each post I see is so purposeful and shows that you're really integrated in the product and community. It's so rare to find people who really act as part of the team and take it upon themselves to work toward the business goals rather than just check boxes, and you guys do that and more!”

Ride iQ is a mobile app that allows riders to listen to real-time audio lessons from world-renowned coaches. The app consists of over 400 on-demand lessons spanning a variety of disciplines from 27 coaches. New lessons are added every week, while the app also features a private members community and 7 different podcasts.

We began working with Ride iQ in April 2023, managing their social media, content creation and graphic design. KPIs included monthly social media growth and increased discoverability.

Since April, Ride iQ’s social media presence has experienced huge growth. Stand out results include an Instagram profile visit increase of 72%, with followers increasing by 47.1%. Their top-performing reel obtained a reach of over 350k across both Instagram and Facebook. Following, engagement and profile visits have continued to build month on month, with an average like count of 500 per post.

Ride iQ’s social media platforms are now pivotal in growing and maintaining their community of loyal equestrians. More than an app, the instantly recognisable imagery, colour palette, tone of voice and fonts ensure members and non-members feel assured, welcome and inspired when viewing any Ride iQ marketing material.