FESA has announced a strategic partnership with EQuerry Co to help translate welfare-led, data-driven initiatives into clear, credible value for brands, institutions and stakeholders shaping the future of equestrian sport.

Equestrian sponsorship is at a crossroads. As visibility alone loses value, sponsors are demanding deeper engagement, cultural alignment, and measurable impact. This article explores why equestrian sport must move beyond logo-led exposure and invest in meaningful fan experiences, phygital continuity, and modern valuation models.

Innovation is reshaping equestrian sport. From AI diagnostics and precision nutrition to wearables and digital data platforms, the next wave of equine startups are transforming horses from tradition-based athletes into measurable, evidence-driven sport partners. This article explores where technology, research and commercial growth are converging within the global horse industry.

As the equestrian world moves into 2026, EQuerry distils a year of research, platform analysis, and global industry signals into five strategic predictions for the year ahead. From digitally-driven growth to the shifting expectations of customers and competitors alike, this capstone report offers a grounded look at what brands should be planning for now.

The global equine veterinary sector is rapidly evolving. Discover growth forecasts, investment signals and how preventive, digital and regenerative care will shape the market by 2030.

Equestrian marketing doesn’t slow down in winter, only imagination does. When ad costs drop, audiences reflect, and competition quiets, the smartest brands step forward. Winter is not the off-season, it’s the proving ground. It reveals who builds relevance before the season begins, and who waits for it to arrive.

In an era of instant AI logo generators, it’s easy to mistake design for branding. But while AI can produce a polished equestrian logo in seconds, it can’t capture what makes a brand truly resonate with equestrians. True branding requires human creativity and strategy: The understanding of people, culture, and storytelling that no algorithm can replicate.

As the 2025 FEI General Assembly approaches, the focus turns to how the sport can unite welfare science, governance reform, and rider realities to build trust and ensure equestrianism’s sustainable future.

This report maps who rides and spectates today across the USA, Europe, and developing regions, and explains who will define equestrian sport tomorrow. Using federation data and cross-sport comparisons, it spotlights dressage, show jumping, and eventing, and the youth and grassroots programs expanding the base of participants and fans. Clear takeaways translate into strategy for equestrian federations, organizers, and brands.

Equestrian sport already delivers world-class performances, but to attract new fans and investment it must focus less on doing more and more on doing better through storytelling, access, and collaboration. Here are our learnings fro the 2025 event season

Each autumn, Morocco’s spirit comes alive through the Moroccan Royal Tour - a three-week journey where sport, culture, and community meet. Now in its 14th year, this internationally acclaimed equestrian circuit travels from Tétouan’s Andalusian charm to Rabat’s grandeur and El Jadida’s seaside celebration, transforming the nation into an open arena where everyone is welcomed.

Facebook may no longer be the “shiny new toy” in social media, but in 2026 it still commands over 3 billion monthly users and remains unmatched for reach, engagement, and community building. The brands winning today aren’t just posting ads - they’re creating spaces where audiences feel seen, heard, and connected. From Netflix’s witty fan engagement to Red Bull’s lifestyle-driven storytelling, this article explores why a community-first strategy is the key to thriving on Facebook in 2026.

Market research is often treated as an afterthought in equestrian marketing, but in reality it is the cornerstone of strategy. Too many brands, events, and federations rush into promotions without first understanding their audience, competitors, or industry trends – leading to wasted budgets and missed opportunities. This article explores how data-driven insights into demographics, behaviour, and global market patterns transform marketing from guesswork into a powerful driver of ROI, sponsorship, and sustainable growth.

The global equestrian equipment and consumer goods market, valued at over $12 billion in 2024, is evolving rapidly. Saddlery, riding apparel, safety gear, feed, and supplements remain the backbone of demand, with technology and lifestyle following close behind. Europe and the U.S. lead in market size, while Asia and the Middle East are fast-growing regions. Looking ahead, sustainability, digitalisation, and demographic change will continue to shape the industry’s trajectory.

Equestrian sport is far from niche. From Wellington’s Winter Equestrian Festival to CHIO Aachen, horse sport delivers billions in GDP impact, supports jobs, and fuels tourism. With participant spending that outpaces most sports and untapped media potential, it stands as one of the most underrated industries in global sport.

Influencers are no longer just promoting equestrian products - they’re building brands of their own. With the equestrian industry worth $300B globally, influencer-founded businesses are tapping into ready-made communities, driving authentic storytelling, and riding fashion and cultural trends into the mainstream. Here’s how these brands are reshaping the market and setting the standard for the future.

Join EQuerry / Co for an internship and gain hands-on experience in digital marketing, content creation, and social media management within the equestrian industry. Ideal for creative individuals with a passion for horses and horse sports, this role offers mentorship, real-world campaign experience, and the potential to grow into a full-time position.

Africa’s horse industry is undergoing rapid transformation, blending tradition with modern growth in sport, racing, tourism, and equestrian lifestyle. From Olympic milestones and export reforms to emerging fashion brands and luxury partnerships, the sector is becoming a dynamic player in the global equine economy. This analysis explores key developments, market opportunities, and Africa’s evolving role on the world stage.

Equestrian sport is no longer just a heritage pursuit - it’s a growing global industry at the intersection of media, culture, and commerce. This summary explores how storytelling, Media Impact Value (MIV), and cultural alignment are transforming the way equestrian brands and events attract sponsorship, engage fans, and build long-term value.

Rage bait can drive viral engagement, but for equestrian brands, the stakes are high. This in-depth guide explores the psychology behind rage bait, its ethical implications, and whether it converts or merely entertains. Learn how PR, crisis management, and strong audience relationships can help brands navigate controversy, maintain trust, and thrive in the fast-moving social media era.