EQuerry / Co and the US Equestrian Federation (USEF) continue their strategic partnership. The collaboration underscores their shared commitment to promoting inclusivity and broadening access to equestrian activities throughout the upcoming year.

Professional riders are becoming increasingly aware that success transcends the boundaries of the arena. A well-curated online presence has become a passport to a world where sponsorship opportunities await, and influencers are taking up an increasing portion of brand endorsements. Read on for strategies on how to curate a winning personality outside of the arena.

Canada's commitment to providing equal pay for Paralympians, including equestrian para riders, is a big step in the journey towards equality in sports. Canadian Para-Athletes, Ashley Gowanlok, comments on the historic milestone.

As we step into a new year, the ever-evolving landscape of social media is poised for shifts and altering trends. Here are our predictions on the social media trends that are set to dominate the scene of equestrian marketing in 2024.

At EQuerry, we delve deep into consumer behavior, leveraging data-driven insights to position businesses effectively. We specialise in capturing the essence of the equestrian community and channeling this into compelling narratives that speak directly to the target audience. Our diverse range of services encompasses targeted social media campaigns, SEO-optimised content, web design, brand development, creation of eye-catching visuals, and strategic advertising placements across digital and traditional channels.

Equicork aims to redefine equestrian style with a fusion of sophistication and environmental responsibility. Their products appeal to the eco-conscious equestrian, with their boots and accessories being meticulously crafted from cork, a renewable resource that embodies durability and style. Join them in making a statement whilst you stride with purpose and ride with grace! Their products were featured in the latest issue of the British Showjumping Magazine.

Next Level Equine approached us with a logo design idea featuring two horse heads that Abbie had hand-drawn, one jumper and one polo horse to reflect the nature of their business. Our aim was to refine this in a way that reflected the quality of Next Level Equine’s young stock. This brand refinement project involved revamping their logo, establishing a new colour palette and typography, and creating a set of brand guidelines to ensure professional and cohesive marketing collateral going forward.

In the digital age, where online platforms dominate marketing discussions, the influence of traditional media remains undeniable. Magazine exposure, with its tangible and curated nature, continues to be a formidable force in shaping brand identity and enhancing credibility. Ahlam Equestrian, an Italian brand driven out of the UAE, requested our assistance with their public relations to help generate exposure outside of just social platforms following their brand launch.

At EQuerry / Co, we pride ourselves on our ability to stay reactive to changing trends, technologies and practices. This is reflected on a daily basis in the work we do for our clients. We are both proactive and reactive, allowing our clients to stay ahead in not only their own niche, but within the industry as a whole.

While we are so proud of the brand we have created for EQuerry / Co, we know better than anyone, you have to move with the times.

We spent a day at Calcourt Equestrian, the home of showjumper Joe Fernyhough and his parents, to capture content for their new website and social channels. To us, the shoot was about freezing moments that convey the everyday passion, commitment and love for horses that define the Calcourt brand.

As the world becomes more environmentally-conscious, there appears a growing need for the equestrian industry to adapt. Now, a balance must be struck between preserving tradition and embracing sustainable business practices.

What goes into the making of a successful commercial photoshoot for a brand? Effectively communicating with a brand’s target market takes preparation, research, and of course technical skill, and it goes far beyond creating reels and images for use across social channels!

EQuerry is pleased to continue supporting the professional showjumper Joe Fernyhough and Calcourt Equestrian, as Joe has been picked to join the esteemed British Equestrian Federation (BE) Podium Potential Pathway level of their World Class Programme for 2023–2025.

EQuerry / Co are looking for a content intern to join our strategic equestrian marketing agency and assist with some exciting projects! The internship provides an opportunity to gain experience in general marketing planning and execution, with a focus on content creation and social media marketing. You will be working with a wide range of equine brands and athletes, so a passion and understanding of all things horses and equestrian sports is a must. The role is UK based with flexible working hours.

Fancy winning a website for your equestrian business? Here’s what it’s all about. We’re offering one lucky business owner the chance to win our Oxer website template. Whether you’re wanting to refresh an existing website or you are yet to set one up, our Oxer template will help you to make your mark online and grow your brand.

Forget the chicken and the egg debate, today we’re talking about website design and copy. Does the design of the website come first, so you can write the copy to fit? Or should you write the copy first, and design the site around it?

For a business to be successful, having a clear and concise brand image is necessary. Part of that comes with having a brand personality that matches your equine business. Depending on how you would like to convey your brand, that is how you will build your personality. You can choose for your brand to sound friendly, professional, energetic, etc. Having a personality attached to your brand that is consistent throughout all platforms you use (e.g. website, social media, email) adds reliability and familiarity. We have compiled a list of six ways to add personality to your equine brand.