The EQuerry / Co Insights
News, Press & Market Analysis
Strategic commentary, industry research and marketing intelligence shaping the future of equestrian sport. Explore the latest shifts, opportunities and commercial trends impacting how the sport grows, communicates and performs.
C A T E G O R I E S / industry • marketing • web design • branding • newsletter • news • market analysis
EQuerry Co’s Founder Speaking About the Scale of the Horse Industry at Inaugural HorseTech Summit Sweden 2026
EQuerry Founder was invited to speak at the inaugural HorseTech Summit Sweden 2026, where she challenged the perception of equestrian sport as a niche industry. Drawing on EQuerry's research, her presentation explored how better audience measurement, data-driven decision-making, and modern media strategies can help unlock investment, strengthen sponsorship opportunities, and showcase the true commercial value of the global horse industry.
Market Analysis: Global Equestrian Sport Participation and Demographic Trends
This report maps who rides and spectates today across the USA, Europe, and developing regions, and explains who will define equestrian sport tomorrow. Using federation data and cross-sport comparisons, it spotlights dressage, show jumping, and eventing, and the youth and grassroots programs expanding the base of participants and fans. Clear takeaways translate into strategy for equestrian federations, organizers, and brands.
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