Africa’s horse industry is undergoing rapid transformation, blending tradition with modern growth in sport, racing, tourism, and equestrian lifestyle. From Olympic milestones and export reforms to emerging fashion brands and luxury partnerships, the sector is becoming a dynamic player in the global equine economy. This analysis explores key developments, market opportunities, and Africa’s evolving role on the world stage.

One year after the Paris 2024 Olympic Games, has equestrian sport grown – or did its moment in the global spotlight fade as quickly as it came? This in-depth piece explores the data, expert insights and industry reflections on what the Games achieved, what they exposed, and what must happen next for horse sport to thrive on the world stage.

As the global equine landscape evolves, China, Thailand, Japan, India, and the Middle East are emerging as pivotal players in horse sports and breeding. This comprehensive market analysis delves into the industry's economic footprint, racing and sport dynamics, and future growth drivers across these regions, highlighting where strategic investment can shape the next decade of global equestrianism.

Japan's equestrian athletes stunned the world at Tokyo 2020 and Paris 2024, but behind the medals lies a deeper story of ambition, barriers, and transformation. Top riders and federation leaders share how Japan is fighting to become a serious contender in international horse sport.

The equine industry across Canada, North America, and South America is experiencing dynamic growth. From billion-dollar economic contributions to rising interest in breeding, sport, and leisure riding, this in-depth analysis explores the sector’s evolution, challenges, and exciting future. With trends in tech adoption, sustainability, and inclusivity shaping the path to 2030, the industry is poised for a new era.

The European horse industry is a thriving €100 billion sector at the crossroads of tradition and innovation. From elite breeding and world-class racing to grassroots riding schools and digital transformation, this article explores key market segments, economic impact, public engagement efforts, and future growth opportunities.

As global awareness of environmental impact grows, the equestrian industry faces important questions about its future. From event management to everyday horse care, sustainability is no longer optional — it's a necessity. In this article, we explore how equestrianism can adapt, innovate, and rise to the sustainability challenge to secure a thriving future.

The future of dressage isn’t just about refining technique - it’s about transforming the rider’s mindset. Mental coaching, resilience, and ethical training are key to fostering harmony between horse and rider while ensuring the sport’s long-term success. In our February LinkedIn Newsletter, we explore how sports psychology, biomechanics, and evolving competition standards can redefine dressage. Featuring insights from Linnea Aarflot of Mind Body Dressage, we discuss how mental strength can improve performance, reduce tension, and create a more sustainable and commercially viable future for the sport.

Discover key takeaways from SPOGA Horse 2025, including insights on sustainability, global collaboration, and our thoughts around wether or not traditional B2B models are a thing of the past.

EQuerry / Co and the US Equestrian Federation (USEF) continue their strategic partnership. The collaboration underscores their shared commitment to promoting inclusivity and broadening access to equestrian activities throughout the upcoming year.

Canada's commitment to providing equal pay for Paralympians, including equestrian para riders, is a big step in the journey towards equality in sports. Canadian Para-Athletes, Ashley Gowanlok, comments on the historic milestone.

At EQuerry, we delve deep into consumer behavior, leveraging data-driven insights to position businesses effectively. We specialise in capturing the essence of the equestrian community and channeling this into compelling narratives that speak directly to the target audience. Our diverse range of services encompasses targeted social media campaigns, SEO-optimised content, web design, brand development, creation of eye-catching visuals, and strategic advertising placements across digital and traditional channels.

EQuerry is pleased to continue supporting the professional showjumper Joe Fernyhough and Calcourt Equestrian, as Joe has been picked to join the esteemed British Equestrian Federation (BE) Podium Potential Pathway level of their World Class Programme for 2023–2025.

During the pandemic there was a drastic rise in the global veterinary supplement market which was valued at $6.5B in 2020, believed to be caused by the increasing of households with pets. The animal industry has a strong impact on the overall economy of a country, and in a world where there are 847,000 horses in the United Kingdom and 2 million horse owners in the Unites States it is no secret that there is a demand for equine veterinarians, their knowledge, and their supplements.

The equestrian world can be a daunting place, especially for ethnic minority groups who often experience discrimination or acts of microaggression while simply trying to enjoy and succeed in the sport they love. At the very minimum, equestrian businesses must ensure they provide a safe place for everyone. We hope that everyone will join us in celebrating diverse talent so we can build a sport that resembles the world we live in!

Equine marketing is about your customer before it’s about your business. Knowing your audience, a solid strategy and readiness to connect can mean success or failure for your horse event.

It is a privilege to ride and compete horses, but it is an even bigger privilege to be their custodians and/or owners. With the EHV-1 outbreak in California, as with any disease outbreak, it is up to individuals to act appropriately. But how far is too far when it comes to risking contracting and spreading the virus?

And what exactly is EHV-1, and how does it affect not only you and your horse, but the industry on a whole? And will those who have broken bio-security measures to get some extra training in before the season now gets underway, head to the start box with an unfair advantage..?

Buying your first horse is a thrilling time; your emotions are humming and your hopes high. Of course, you're flush with ideas of precisely what your ideal horse will be. It's easy to forget what to look for when buying a horse. Whether you’re selecting horses for an equine therapy business or pony rentals for children's birthdays, look no further. We've prepped you with some paramount considerations and what to look for when buying a horse, to help you choose a steed in optimum health.

Diversity and inclusion within the equine industry is often a subject of debate. On one hand, we have a sport in which men and women can compete on equal terms in events, including the Olympics, however there are many other areas where we lack diversity and inclusion. The EQuerry / Co Team feel incredibly lucky that we are able to live and work with horses, so therefore we feel a responsibility to help create an industry where everyone can feel welcome.