Equestrian branding in 2025 is about more than logos. Identity builds recognition, but execution builds relevance. From global sports examples like Nike to equestrian events redefining sponsorship, this article explores why strategy, consistency, and lived brand experience are now the keys to standing out in a crowded digital landscape.

It’s undeniable that the link between colour and brand identity is a strong one, and as you’re probably aware, each colour comes with often strong emotions and associations. Colour is a powerful communication tool, and colour psychology can be used to trigger particular behaviours in your customers. What are your brand’s colours and how are they building and contributing to your overall image?