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The Equerry / Co INSIGHTS

Marketing Alicia Harrington Marketing Alicia Harrington

How Influencer-Founded Equestrian Brands Are Redefining the Market

Influencers are no longer just promoting equestrian products - they’re building brands of their own. With the equestrian industry worth $300B globally, influencer-founded businesses are tapping into ready-made communities, driving authentic storytelling, and riding fashion and cultural trends into the mainstream. Here’s how these brands are reshaping the market and setting the standard for the future.

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