Influencers are no longer just promoting equestrian products - they’re building brands of their own. With the equestrian industry worth $300B globally, influencer-founded businesses are tapping into ready-made communities, driving authentic storytelling, and riding fashion and cultural trends into the mainstream. Here’s how these brands are reshaping the market and setting the standard for the future.

Africa’s horse industry is undergoing rapid transformation, blending tradition with modern growth in sport, racing, tourism, and equestrian lifestyle. From Olympic milestones and export reforms to emerging fashion brands and luxury partnerships, the sector is becoming a dynamic player in the global equine economy. This analysis explores key developments, market opportunities, and Africa’s evolving role on the world stage.

Rage bait can drive viral engagement, but for equestrian brands, the stakes are high. This in-depth guide explores the psychology behind rage bait, its ethical implications, and whether it converts or merely entertains. Learn how PR, crisis management, and strong audience relationships can help brands navigate controversy, maintain trust, and thrive in the fast-moving social media era.

Equestrian sport faces a pivotal moment: it must become more inclusive, transparent, and socially responsible to grow. This article explores how research-based marketing can drive accessibility, shape public perception, and attract major brand sponsorships. Drawing on industry data, AI applications, and global sports case studies, it makes a clear case for why strategic marketing and communications are essential to the future of dressage, eventing, and showjumping.

As equestrian brands seek more meaningful ways to connect with their audiences, micro-influencers are proving to deliver better ROI than traditional sponsorships or celebrity endorsements. With higher engagement rates, authentic storytelling, and cost-effective content creation, these creators are helping brands reach niche riding communities with real impact. Here's what equestrian marketers need to know in 2025.

Brand credibility is the cornerstone of success for equestrian businesses in 2025. As digitally savvy, values-driven consumers demand transparency, sustainability, and authenticity, trust becomes the key driver of loyalty and growth. From user-generated content to ethical sourcing, this article explores how equestrian brands can build long-term trust - featuring exclusive insights from our latest consumer and market research.

Marketing an equestrian event requires careful coordination across multiple channels, with consistent messaging and high-quality content. From early targeting and creative promotions to live coverage and thoughtful follow-up, every step contributes to a successful outcome. The goal is not just to attract attendees, but to create lasting relationships and build a community that looks forward to each event you host. Start early, stay intentional, and use each phase of your campaign to build lasting value for your brand and your audience.

Here’s a breakdown of TikTok’s current trends and updates you need to know. TikTok recently introduced an Explore page that bears a striking resemblance to Pinterest. This new feature prioritises picture posts and carousels, meaning that creators have a fresh opportunity to gain visibility by leveraging still images. If you want to maximise your chances of landing on the Explore page, you may want to consider incorporating high-quality picture posts and carousels into your content strategy.

Most equestrian brands are still hesitant about TikTok, but in 2025, ignoring the platform means missing out on real visibility, connection, and growth. This article explores why TikTok matters more than ever, what equestrian brands can learn from other industries, and how to build a strategy that feels authentic, creative, and impactful.

The reach of your Instagram posts depends on several factors, including how well they align with Instagram’s guidelines and user preferences. Instagram’s algorithms are designed to promote high-quality, original, and engaging content while limiting posts that fail to meet these standards. If your posts are underperforming, it could be due to one or more of the following reasons.

This time last year, we shared some of our 2024 equestrian marketing predictions, and if we may say so ourselves, they were pretty accurate! As we plan for the year ahead, here are some of the key trends we’ll be watching closely.

In today’s increasingly competitive and crowded online space, standing out has become more challenging than ever for equestrian brands. With the rise of social media, equestrian ambassadors have quickly become essential partners for brands looking to engage with their audience in fresh, authentic ways. This has led to a number of strategic and creative marketing campaigns over recent years, so here we dive into 8 standout collaborations:

In today’s equestrian marketing landscape, trends can propel brands to success, but only if they align with core values. This article explores how equestrian influencers have reshaped marketing strategies within the equestrian industry, the risks of brand dilution, and why equestrian brands need to balance short-term visibility with long-term identity.

The equestrian market offers significant opportunities but remains challenging for many brands to enter. With its unique culture and reliance on word-of-mouth recommendations, success requires more than digital marketing. Brands must focus on authentic partnerships with industry leaders and equestrian influencers to build trust and visibility. Understanding this complex niche is essential for establishing credibility and ensuring long-term growth in the equestrian community.

Promoting equestrian events requires a well-rounded strategy that combines understanding your audience, leveraging digital marketing, and building strong partnerships. By utilising social media, email marketing, and influencer collaborations, event organisers can engage both participants and spectators. Additionally, creating high-quality content and fostering sponsor relationships helps sustain long-term success. This comprehensive approach not only increases visibility but also builds a loyal community around the event.

Social Licensing hinges on transparent marketing strategies that challenge stereotypes, embrace diversity, and foster inclusivity in a manner that can be understood by the public, yet supported by all equestrians. Transparent strategies will be the driving force behind the continued positive evolution of equestrian sports, ensuring their enduring appeal for generations to come.

Equestrian sports, with millions of fans and significant economic impact, remain underserved by consumer brand sponsorships. While luxury brands dominate sponsorships, the industry’s middle-class audience is often overlooked. Expanding media coverage and improving visibility for riders and horses could attract relatable consumer brands like Nike and Adidas, boosting sponsorship opportunities in this unique market.

In the digital age, social media has emerged as a powerful tool that transcends geographical boundaries, connecting professional athletes with a global audience. For equestrian athletes, harnessing the potential of social media is not just an option; it's a strategic imperative. In this blog post, we delve into effective social media marketing strategies tailored for equestrian athletes aiming to amplify their brand, engage with fans, and attract sponsors.

Storytelling is the lifeblood of any brand, and embracing inclusivity without diluting the brand’s image is paramount. The challenge lies not only in the showcasing of exquisite craftsmanship, but in creating an aura of exclusivity that doesn't alienate potential customers. In this article, we discuss how equestrian brands can create marketing strategies that craft exclusivity yet resonate inclusively.

Promoting equestrian sports and their professional riders can be a multi-faceted endeavour, but as many events are not visible through publicised mainstream media coverage, it is becoming increasingly important that riders and their team utilise every opportunity available to increase exposure opportunities. Having someone dedicated to capturing your photos and videos at events is therefore more than a luxury; it's a strategic necessity that can significantly impact your performance outside the arena, and enhance your overall experience.