The EQuerry / Co Insights
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Strategic commentary, industry research and marketing intelligence shaping the future of equestrian sport. Explore the latest shifts, opportunities and commercial trends impacting how the sport grows, communicates and performs.

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Market Analysis, Industry Christine Bjerkan Market Analysis, Industry Christine Bjerkan

Market Analysis: Global Equestrian Sport Participation and Demographic Trends 

This report maps who rides and spectates today across the USA, Europe, and developing regions, and explains who will define equestrian sport tomorrow. Using federation data and cross-sport comparisons, it spotlights dressage, show jumping, and eventing, and the youth and grassroots programs expanding the base of participants and fans. Clear takeaways translate into strategy for equestrian federations, organizers, and brands.

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Market Analysis Christine Bjerkan Market Analysis Christine Bjerkan

Market Analysis: Trends and Growth Drivers in The Equestrian Equipment and Consumer Goods Market

The global equestrian equipment and consumer goods market, valued at over $12 billion in 2024, is evolving rapidly. Saddlery, riding apparel, safety gear, feed, and supplements remain the backbone of demand, with technology and lifestyle following close behind. Europe and the U.S. lead in market size, while Asia and the Middle East are fast-growing regions. Looking ahead, sustainability, digitalisation, and demographic change will continue to shape the industry’s trajectory.

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