The EQuerry / Co Insights
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Strategic commentary, industry research and marketing intelligence shaping the future of equestrian sport. Explore the latest shifts, opportunities and commercial trends impacting how the sport grows, communicates and performs.
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The Rise of Equine Startups: Where Innovation Meets Tradition
Innovation is reshaping equestrian sport. From AI diagnostics and precision nutrition to wearables and digital data platforms, the next wave of equine startups are transforming horses from tradition-based athletes into measurable, evidence-driven sport partners. This article explores where technology, research and commercial growth are converging within the global horse industry.
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