The reach of your Instagram posts depends on several factors, including how well they align with Instagram’s guidelines and user preferences. Instagram’s algorithms are designed to promote high-quality, original, and engaging content while limiting posts that fail to meet these standards. If your posts are underperforming, it could be due to one or more of the following reasons.

In the ever-evolving equestrian industry, a thoughtful social media strategy can do more than build followers; it can grow your business. In this article, we explore how equine brands can create consistent, value-led content that resonates with their audience, boosts engagement, and supports long-term success. With examples, trends, and expert tips, this guide is your roadmap to standing out online in 2025.

Social media allows equestrian brands and businesses to connect with audiences in a more meaningful way than ever before. Despite this, few know how to leverage the popular platforms to truly benefit their business! We talk you through the latest social media statistics, and have created a FREE worksheet to help you carve out a social media strategy for growing your equestrian business online.