Today, most horse business find it necessary to use both a website and social media for their brand, however it’s useful to understand the different roles your website and social media are playing in the building of your equine brand, despite both being a form of digital marketing.

Your website is an integral part of your business as it can help you find new customers, increase reach within your niche, or raise your brand awareness. Checking your website regularly is a great habit to get into! And it’s much better finding problems yourself rather than hearing it from customers. We specifically picked these 5 checks because they can be easily forgotten but could have a surprisingly harmful effect on your brand’s reputation and growth.