Branding is often the ignored side of digital marketing due to the fact that it doesn’t produce the instant results despite it being one of the most valuable marketing assets around. We have put together a list of 7 types of content that will help to revitalise your brands in the eyes of your existing audience, but that can also help you capture new customers.

Affiliate marketing is a low risk but can in turn be a very effective investment to help expand your equine marketing efforts beyond the reach of what is considered traditional marketing means. As brands are increasingly incorporating this concept as an integral part of their marketing strategy, it is critical to understand the benefits for both influencers and brands so that both can work in synergy.

Are you showing your audience that there’s more to the story than the end result? Documenting the behind the scenes of your business shows your customers that your business is not static. It will also build trust and establish lasting customer relationships.