Influencers are no longer just promoting equestrian products - they’re building brands of their own. With the equestrian industry worth $300B globally, influencer-founded businesses are tapping into ready-made communities, driving authentic storytelling, and riding fashion and cultural trends into the mainstream. Here’s how these brands are reshaping the market and setting the standard for the future.

Influencers and ambassadors are undeniably powerful marketing tools. We discuss the complexities of each role and how each one can benefit your equestrian business, what they are great at and what to keep in mind when looking for an influencer or ambassador.