The EQuerry / Co Insights
News, Press & Market Analysis
Strategic commentary, industry research and marketing intelligence shaping the future of equestrian sport. Explore the latest shifts, opportunities and commercial trends impacting how the sport grows, communicates and performs.
C A T E G O R I E S / industry • marketing • web design • branding • newsletter • news • market analysis
How Influencer-Founded Equestrian Brands Are Redefining the Market
Influencers are no longer just promoting equestrian products - they’re building brands of their own. With the equestrian industry worth $300B globally, influencer-founded businesses are tapping into ready-made communities, driving authentic storytelling, and riding fashion and cultural trends into the mainstream. Here’s how these brands are reshaping the market and setting the standard for the future.
Influencer vs Ambassador: Which is Better for Your Equestrian Business /
Influencers and ambassadors are undeniably powerful marketing tools. We discuss the complexities of each role and how each one can benefit your equestrian business, what they are great at and what to keep in mind when looking for an influencer or ambassador.
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