Most equestrian brands are still hesitant about TikTok, but in 2025, ignoring the platform means missing out on real visibility, connection, and growth. This article explores why TikTok matters more than ever, what equestrian brands can learn from other industries, and how to build a strategy that feels authentic, creative, and impactful.

This time last year, we shared some of our 2024 equestrian marketing predictions, and if we may say so ourselves, they were pretty accurate! As we plan for the year ahead, here are some of the key trends we’ll be watching closely.

In today’s equestrian marketing landscape, trends can propel brands to success, but only if they align with core values. This article explores how equestrian influencers have reshaped marketing strategies within the equestrian industry, the risks of brand dilution, and why equestrian brands need to balance short-term visibility with long-term identity.

Pinterest can be one of the most effective social media platforms for marketing equestrian businesses. This is because Pinterest is a sales-centric platform, making it perfect for advertising and networking. It is great for a loyal and engaged audience and is particularly useful for driving traffic to your website. We have compiled a list of tips to use to improve your Pinterest rankings and grow your business.