Equestrian sport is far from niche. From Wellington’s Winter Equestrian Festival to CHIO Aachen, horse sport delivers billions in GDP impact, supports jobs, and fuels tourism. With participant spending that outpaces most sports and untapped media potential, it stands as one of the most underrated industries in global sport.

Equestrian sport is no longer just a heritage pursuit - it’s a growing global industry at the intersection of media, culture, and commerce. This summary explores how storytelling, Media Impact Value (MIV), and cultural alignment are transforming the way equestrian brands and events attract sponsorship, engage fans, and build long-term value.

One year after the Paris 2024 Olympic Games, has equestrian sport grown – or did its moment in the global spotlight fade as quickly as it came? This in-depth piece explores the data, expert insights and industry reflections on what the Games achieved, what they exposed, and what must happen next for horse sport to thrive on the world stage.

In today’s equestrian marketing landscape, trends can propel brands to success, but only if they align with core values. This article explores how equestrian influencers have reshaped marketing strategies within the equestrian industry, the risks of brand dilution, and why equestrian brands need to balance short-term visibility with long-term identity.

The equestrian market offers significant opportunities but remains challenging for many brands to enter. With its unique culture and reliance on word-of-mouth recommendations, success requires more than digital marketing. Brands must focus on authentic partnerships with industry leaders and equestrian influencers to build trust and visibility. Understanding this complex niche is essential for establishing credibility and ensuring long-term growth in the equestrian community.

Despite the high participation of women in equestrian sports, male athletes often receive more sponsorship deals and media visibility. This article examines the reasons behind this imbalance and suggests that increasing the visibility of female riders and challenging gender stereotypes in marketing can close the gap, helping promote fairness and growth in equestrian sponsorship.

The inaugural edition of EQuerry's monthly newsletter addresses a significant issue within the equestrian sports industry: The disparity between its extensive fanbase and the lack of substantial sponsorship deals. We discuss how horse shows should strive to attract diverse and relatable sponsorships for the growth of equestrian sports.