EQuerry / Co and the US Equestrian Federation (USEF) continue their strategic partnership. The collaboration underscores their shared commitment to promoting inclusivity and broadening access to equestrian activities throughout the upcoming year.

Canada's commitment to providing equal pay for Paralympians, including equestrian para riders, is a big step in the journey towards equality in sports. Canadian Para-Athletes, Ashley Gowanlok, comments on the historic milestone.

2020 was the season that never was, but its lessons endure. With competitions cancelled, equestrian sponsorship and visibility had to move beyond the arena. Riders and brands learned that digital storytelling and data-driven ROI are now central to sustaining partnerships in uncertain times.

Equestrian sport is evolving, and inclusive marketing is at the heart of that change. From boosting participation and shaping perceptions to driving sponsorship ROI through Media Impact Value (MIV) and international audience insights, discover how representation can transform equestrian brands into true allies and community-builders.