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The Equerry / Co INSIGHTS

Marketing Guest User Marketing Guest User

5 Ways to Improve Your Pinterest Rankings /

Pinterest can be one of the most effective social media platforms for marketing equestrian businesses. This is because Pinterest is a sales-centric platform, making it perfect for advertising and networking. It is great for a loyal and engaged audience and is particularly useful for driving traffic to your website. We have compiled a list of tips to use to improve your Pinterest rankings and grow your business.

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Christine Bjerkan Christine Bjerkan

Facebook Advertising Shouldn't be Underestimated: How to Get Started

A fifth of the the worlds population spend an average of 35 minutes on Facebook every day! As a result it is highly likely your target audience is on Facebook. Not only that but the platform allow for scaling hyper-targeted ad campaigns to reach a wider audience and grow your business.

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Christine Bjerkan Christine Bjerkan

Digital Marketing Lessons from COVID-19: A 2025 Reality Check

COVID-19 accelerated digital adoption across the equestrian industry, forcing businesses to embrace online marketing. Five years later, those lessons remain vital. With apparel, equipment, and training markets expanding, SEO discoverability and digital strategy underpin growth. This article explores how equestrian brands can apply COVID-era marketing insights to succeed in 2025 and beyond.

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Alicia Harrington Alicia Harrington

Pinterest Strategy for Equestrian Brands: SEO, Sponsorship and International Growth

Pinterest has evolved into a powerful tool for equestrian brands, combining SEO discoverability, referral traffic, and visual storytelling that extends sponsorship ROI. With more than 550 million global users and strong Gen Z engagement, Pinterest offers long-term visibility and international growth opportunities, making it an essential platform in equestrian marketing strategies for 2025 and beyond.

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Guest User Guest User

RideQ - The Wearable Riding Coach

Are you aware of how often and in what situations you look down on your horse when you are riding? Do you know how much it affects your posture, balance and weight distribution? We do, and it’s more than you think! RideQ is a unique, patented, wearable device that reminds riders to sit up and look up when they aren’t in balance on their horse. This article details how it works and was developed.

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Branding Christine Bjerkan Branding Christine Bjerkan

Equestrian Brand Photography

Your brand’s visual identity is made up of much more than just your logo. But what is brand photography, why is it important, and what should you consider when working with a photographer?

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Website Design Christine Bjerkan Website Design Christine Bjerkan

Squarespace for Equestrian Brands: SEO, Strategy & Growth in 2025

Squarespace is more than a web builder, it’s a strategic platform that supports branding, SEO, and e-commerce for equestrian businesses. In 2025, its balance of design, discoverability, and usability makes it a powerful alternative to WordPress or Shopify, while our team’s experience across multiple CMS platforms ensures clients always get the right fit for their goals.

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