News, Press & Market Analysis
Read the latest news, press releases, and tips on how to improve your marketing.
C A T E G O R I E S / industry • marketing • web design • branding • newsletter • news • market analysis
The Equerry / Co INSIGHTS
5 Ways to Improve Your Pinterest Rankings /
Pinterest can be one of the most effective social media platforms for marketing equestrian businesses. This is because Pinterest is a sales-centric platform, making it perfect for advertising and networking. It is great for a loyal and engaged audience and is particularly useful for driving traffic to your website. We have compiled a list of tips to use to improve your Pinterest rankings and grow your business.
Facebook Advertising Shouldn't be Underestimated: How to Get Started
A fifth of the the worlds population spend an average of 35 minutes on Facebook every day! As a result it is highly likely your target audience is on Facebook. Not only that but the platform allow for scaling hyper-targeted ad campaigns to reach a wider audience and grow your business.
5 Quick Tips to Enhance the SEO of Your Squarespace Website
This blog post details how to enhance the SEO of your equestrian businesses Squarespace website, from creating inbound links to creating compelling content that matches what target audience is searching for.
15 Affordable Ways to Market Your Equestrian Business
Do you feel as though you're struggling to access new customers or that you aren't connecting to your niche successfully? Don’t despair! There are plenty of ways you can increase your presence on a budget.
Digital Marketing Lessons from COVID-19: A 2025 Reality Check
COVID-19 accelerated digital adoption across the equestrian industry, forcing businesses to embrace online marketing. Five years later, those lessons remain vital. With apparel, equipment, and training markets expanding, SEO discoverability and digital strategy underpin growth. This article explores how equestrian brands can apply COVID-era marketing insights to succeed in 2025 and beyond.
Pinterest Strategy for Equestrian Brands: SEO, Sponsorship and International Growth
Pinterest has evolved into a powerful tool for equestrian brands, combining SEO discoverability, referral traffic, and visual storytelling that extends sponsorship ROI. With more than 550 million global users and strong Gen Z engagement, Pinterest offers long-term visibility and international growth opportunities, making it an essential platform in equestrian marketing strategies for 2025 and beyond.
RideQ - The Wearable Riding Coach
Are you aware of how often and in what situations you look down on your horse when you are riding? Do you know how much it affects your posture, balance and weight distribution? We do, and it’s more than you think! RideQ is a unique, patented, wearable device that reminds riders to sit up and look up when they aren’t in balance on their horse. This article details how it works and was developed.
Equestrian Brand Photography
Your brand’s visual identity is made up of much more than just your logo. But what is brand photography, why is it important, and what should you consider when working with a photographer?
Squarespace for Equestrian Brands: SEO, Strategy & Growth in 2025
Squarespace is more than a web builder, it’s a strategic platform that supports branding, SEO, and e-commerce for equestrian businesses. In 2025, its balance of design, discoverability, and usability makes it a powerful alternative to WordPress or Shopify, while our team’s experience across multiple CMS platforms ensures clients always get the right fit for their goals.
The #1 Marketing Strategy You Are Overlooking
Do you want more than a few likes and spikes in website traffic? This is the #1 affordable marketing method you are overlooking.
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