At EQuerry, we delve deep into consumer behavior, leveraging data-driven insights to position businesses effectively. We specialise in capturing the essence of the equestrian community and channeling this into compelling narratives that speak directly to the target audience. Our diverse range of services encompasses targeted social media campaigns, SEO-optimised content, web design, brand development, creation of eye-catching visuals, and strategic advertising placements across digital and traditional channels.

Websites are no longer optional in equestrian sport, they’re the foundation of brand and athlete strategy. This article explores why design and copy must evolve together, how SEO and AI discoverability shape sponsorship ROI, and why owned media like websites give equestrian businesses and professional riders a future-proof advantage over relying solely on social media.

While every website design project is unique, every website should follow a common checklist. If you are an equestrian business owner or you have your own website for your personal brand, your website should be one of the most important tools for you to attract new customers and clients. Here are five qualities that every horse website should have.

Your website is an integral part of your business as it can help you find new customers, increase reach within your niche, or raise your brand awareness. Checking your website regularly is a great habit to get into! And it’s much better finding problems yourself rather than hearing it from customers. We specifically picked these 5 checks because they can be easily forgotten but could have a surprisingly harmful effect on your brand’s reputation and growth.

Your website is more than a digital brochure, it’s the foundation of your equestrian brand’s credibility and growth. This article reframes the classic 10 do’s and don’ts into five strategic principles, showing how mobile optimisation, clarity, visual consistency, credibility, and balance transform equestrian websites into marketing engines that attract clients, sponsors, and long-term trust.

Unlike WordPress, Squarespace does not need any SEO plugins. Yoast is a must-have for WordPress websites to make them as search engine-friendly as possible. And while Yoast does have its uses, its important you’re aware of its limitations too, so you can choose the best platform to build you equine business' website.

Squarespace is more than a web builder, it’s a strategic platform that supports branding, SEO, and e-commerce for equestrian businesses. In 2025, its balance of design, discoverability, and usability makes it a powerful alternative to WordPress or Shopify, while our team’s experience across multiple CMS platforms ensures clients always get the right fit for their goals.