At EQuerry, we delve deep into consumer behavior, leveraging data-driven insights to position businesses effectively. We specialise in capturing the essence of the equestrian community and channeling this into compelling narratives that speak directly to the target audience. Our diverse range of services encompasses targeted social media campaigns, SEO-optimised content, web design, brand development, creation of eye-catching visuals, and strategic advertising placements across digital and traditional channels.

Forget the chicken and the egg debate, today we’re talking about website design and copy. Does the design of the website come first, so you can write the copy to fit? Or should you write the copy first, and design the site around it?

While every website design project is unique, every website should follow a common checklist. If you are an equestrian business owner or you have your own website for your personal brand, your website should be one of the most important tools for you to attract new customers and clients. Here are five qualities that every horse website should have.

At Equerry / Co our team of expert web developers, combined with our knowledge of the equestrian industry, make your ideas come to life in a way that is sure to capture the attention of current and potential customers. Each of our designs are unique to what you envision. Whether you want a small landing page or a fully integrated eCommerce site, your new website will be built to boost search engine ranking and be customised for your audience, while being visually appealing and professional.

Your website is an integral part of your business as it can help you find new customers, increase reach within your niche, or raise your brand awareness. Checking your website regularly is a great habit to get into! And it’s much better finding problems yourself rather than hearing it from customers. We specifically picked these 5 checks because they can be easily forgotten but could have a surprisingly harmful effect on your brand’s reputation and growth.

Website design is an indispensable aspect of digital marketing. Your website should be consistent with your horse brand’s overall image and feel, while accurately reflecting the purpose of your equine business. Your competitors may be just a click away, so if your website doesn’t meet the needs of your users, they’re likely to move on. When designing your website, try to make every decision from the customer’s point of view, and therefore make their visit as pleasant as possible.

Unlike WordPress, Squarespace does not need any SEO plugins. Yoast is a must-have for WordPress websites to make them as search engine-friendly as possible. And while Yoast does have its uses, its important you’re aware of its limitations too, so you can choose the best platform to build you equine business' website.

Following the blog that Charlotte from Herd it Here Creative wrote for us a few weeks back, we felt it was necessary to discuss the topic further. Please see Christine, the EQuerry/Co MD and Founder, speak on the weekly The Creative Cowshed live, covering all things Squarespace vs Wordpress.

Gone are the days where you can build a website and leave it dormant for years at a time. Websites are working harder than ever, which is why you need a content management system that works for you! That’s why Herd it Here Creative have chosen Squarespace.

As web design continues to evolve and the businesses offering the best customer experience generally walking off victorious, we are giving you 7 things you can do to make your equestrian website stand out to attract your ideal customers!

Are you confused by which website platform to use? Have you just struggled through your 9th Wordpress melt-down? Or have you heard about Squarespace but not sure what it does? Let us explain why we chose to use this platform above all others.