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The Equerry / Co INSIGHTS

Industry Guest User Industry Guest User

The Power of Testimonials - And How To Ask For Them /

Customer testimonials are recommendations or reviews that may be voluntary, requested, or paid for. They are an important element of your equine business’ promotion should be easily visible and accessible in your website’s design. We realise it can be difficult knowing how to ask for a customer’s recommendation but it can benefit your horse business.

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Industry Christine Bjerkan Industry Christine Bjerkan

Equestrian Trade Across Borders: Post-Brexit Marketing and Growth in 2025

Brexit continues to reshape equestrian trade, with rising import taxes, stricter paperwork, and limits on UK professional travel. Yet for auction houses, breeders, and brands, opportunity lies in adapting business models and embedding logistics into marketing. EQuerry’s insights show how cross-border strategies drive growth in an increasingly international industry.

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Industry, Marketing Christine Bjerkan Industry, Marketing Christine Bjerkan

Being an Ally: Why Inclusive Marketing Matters in Equestrian Sport

Equestrian sport is evolving, and inclusive marketing is at the heart of that change. From boosting participation and shaping perceptions to driving sponsorship ROI through Media Impact Value (MIV) and international audience insights, discover how representation can transform equestrian brands into true allies and community-builders.

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