News, Press & Market Analysis

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The Equerry / Co INSIGHTS

Industry Christine Bjerkan Industry Christine Bjerkan

EHV-1 Outbreak In California: Why Does It Feel Like We’ve Been Here Before?

It is a privilege to ride and compete horses, but it is an even bigger privilege to be their custodians and/or owners. With the EHV-1 outbreak in California, as with any disease outbreak, it is up to individuals to act appropriately. But how far is too far when it comes to risking contracting and spreading the virus?

And what exactly is EHV-1, and how does it affect not only you and your horse, but the industry on a whole? And will those who have broken bio-security measures to get some extra training in before the season now gets underway, head to the start box with an unfair advantage..?

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Industry EQuerry Consulting Industry EQuerry Consulting

A Guide on Buying and Caring for Horses /

Buying your first horse is a thrilling time; your emotions are humming and your hopes high. Of course, you're flush with ideas of precisely what your ideal horse will be. It's easy to forget what to look for when buying a horse. Whether you’re selecting horses for an equine therapy business or pony rentals for children's birthdays, look no further. We've prepped you with some paramount considerations and what to look for when buying a horse, to help you choose a steed in optimum health.

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Industry, Marketing Guest User Industry, Marketing Guest User

The Importance of Diversity & Inclusion in Equine Marketing /

Diversity and inclusion within the equine industry is often a subject of debate. On one hand, we have a sport in which men and women can compete on equal terms in events, including the Olympics, however there are many other areas where we lack diversity and inclusion. The EQuerry / Co Team feel incredibly lucky that we are able to live and work with horses, so therefore we feel a responsibility to help create an industry where everyone can feel welcome.

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Industry Guest User Industry Guest User

The Power of Testimonials - And How To Ask For Them /

Customer testimonials are recommendations or reviews that may be voluntary, requested, or paid for. They are an important element of your equine business’ promotion should be easily visible and accessible in your website’s design. We realise it can be difficult knowing how to ask for a customer’s recommendation but it can benefit your horse business.

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Industry Christine Bjerkan Industry Christine Bjerkan

Equestrian Trade Across Borders: Post-Brexit Marketing and Growth in 2025

Brexit continues to reshape equestrian trade, with rising import taxes, stricter paperwork, and limits on UK professional travel. Yet for auction houses, breeders, and brands, opportunity lies in adapting business models and embedding logistics into marketing. EQuerry’s insights show how cross-border strategies drive growth in an increasingly international industry.

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Industry, Marketing Christine Bjerkan Industry, Marketing Christine Bjerkan

Being an Ally: Why Inclusive Marketing Matters in Equestrian Sport

Equestrian sport is evolving, and inclusive marketing is at the heart of that change. From boosting participation and shaping perceptions to driving sponsorship ROI through Media Impact Value (MIV) and international audience insights, discover how representation can transform equestrian brands into true allies and community-builders.

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