Many equine businesses are realising the value of having a strong brand ambassador program to help increase brand awareness, particularly online and social media. 92% of consumers are much more likely to believe recommendations from family and friends than direct messaging from a brand itself. Here’s some key characteristics that we believe should be prioritised during your search for your perfect brand ambassador.

Business school can teach you a lot. But what about a few years after when the technology has advanced and you are behind on the trending marketing techniques. We are here to show you some fantastic marketing tricks that are not learned in business school, including grammar checks and marketing targets to help boost your equine business’ growth.

Instagram stories should not be overlooked by businesses; they can be used to increase engagement and to receive instant feedback on products and services. When you have a business account on Instagram, you are able to see how many interactions you receive from individual stories, which can help you decide which to keep as permanent 'highlights'. Highlights are great for grouping easily accessible testimonials, or to include useful information for new followers, or even to help your page reflect your brand image by useful tactful cover photos.

We know how difficult it can be to find enough imagery that is consistent and complementary to your equine brand. This a guide to finding and making the most out of the stock images available to your horse business.

When rebranding is done for the wrong reasons, it can defeat the entire purpose of rebranding and even have a negative impact on your equine business. On average, businesses tend to have a major rebrand every 7-10 years and make lots of smaller changes in between, but this will depend on your equine business and there are no set timings on when you should rebrand.

Customer testimonials are recommendations or reviews that may be voluntary, requested, or paid for. They are an important element of your equine business’ promotion should be easily visible and accessible in your website’s design. We realise it can be difficult knowing how to ask for a customer’s recommendation but it can benefit your horse business.

We’re often asked how often businesses should post on social media, and the short answer is: as regularly as you can consistently post valuable and meaningful content. However, studies have shown the optimal posting frequencies for different platforms (facebook, instagram, pinterest, etc) so we’re reporting on how often to post on the most popular social media networks.

Social media allows equestrian brands and businesses to connect with audiences in a more meaningful way than ever before. Despite this, few know how to leverage the popular platforms to truly benefit their business! We talk you through the latest social media statistics, and have created a FREE worksheet to help you carve out a social media strategy for growing your equestrian business online.

Depending on the platform(s) you use there are different ways for your followers to ‘unfollow’ you, but the one thing they have in common however, is the reasons for why they chose to do this. So if you are consistently loosing more followers than you’re gaining, or perhaps you’re not seeing the engagement rate you were hoping for, read on.

EQuerry Consulting and Anima Translations are pleased to announce that they have entered into an international strategic partnership, combining EQuerry’s industry leading equestrian marketing and website design services services with Anima Translations world class translation services for the equine industry.

Influencers and ambassadors are undeniably powerful marketing tools. We discuss the complexities of each role and how each one can benefit your equestrian business, what they are great at and what to keep in mind when looking for an influencer or ambassador.

Brexit continues to reshape equestrian trade, with rising import taxes, stricter paperwork, and limits on UK professional travel. Yet for auction houses, breeders, and brands, opportunity lies in adapting business models and embedding logistics into marketing. EQuerry’s insights show how cross-border strategies drive growth in an increasingly international industry.

Erin talks to us about how she runs her stunning Instagram account @silveroaksfarm alongside her career as a photographer and her equestrian focused Etsy shop. She tells us what Instagram means for her and how it has helped her build a community and provided business opportunities.

The nature of selling products and services is changing. If you want your equine brand to stay competitive in your market, attract new consumers, and effectively turn interested prospects into paying customers, you need to take notice of how you can leverage social proof in your equine marketing strategy.

Branding is often the ignored side of digital marketing due to the fact that it doesn’t produce the instant results despite it being one of the most valuable marketing assets around. We have put together a list of 7 types of content that will help to revitalise your brands in the eyes of your existing audience, but that can also help you capture new customers.

Affiliate marketing is a low risk but can in turn be a very effective investment to help expand your equine marketing efforts beyond the reach of what is considered traditional marketing means. As brands are increasingly incorporating this concept as an integral part of their marketing strategy, it is critical to understand the benefits for both influencers and brands so that both can work in synergy.

2020 was the season that never was, but its lessons endure. With competitions cancelled, equestrian sponsorship and visibility had to move beyond the arena. Riders and brands learned that digital storytelling and data-driven ROI are now central to sustaining partnerships in uncertain times.

Since February 2020, Covid-19 has wreaked havoc, leaving destruction and confusion behind. In order to come back stronger and return to full speed, it is more important than ever that equestrians look to confront the challenges, making them ready to reap the opportunities that are arising, which is exactly what working with equine marketing specialists will do for your business.

It’s easier to go the distance if you don’t go it alone, which is why we took on 3 members of staff in the midst of a global pandemic and financial uncertainty. Read on to hear what Daisy thinks of her experience with us!