Equinavia

ELEVATING BRAND PRESENCE ACROSS META FOR EQUESTRIAN FASHION RETAILER

Equinavia is a heritage-led equestrian brand providing high quality apparel, tack and performance equipment for riders across North America. Since early 2025, focus has been placed on strengthening their digital presence across Facebook and Instagram through monthly social media management, with the aim of increasing brand affinity, improving relevancy, and driving deeper movement into the sales funnel.

Our social approach prioritises a balance between lifestyle content that keeps the audience engaged and product-led storytelling designed to increase product consideration and support conversion later within the customer journey. Content strategy and campaign planning is supported by ongoing optimisation, daily community management, and consistent creative testing to identify what themes and narratives lead to eventual purchasing behaviours.

This repositioning of both channels is intentionally funnel-aware: Meta is used not only to increase brand awareness, but to support stronger mid-funnel demand, value education around products, and future conversion pathways back towards Equinavia’s owned platforms.