Samantha Stevens | Content Creator
Samantha Stevens - Content Creator
Samantha has previously worked in Equine marketing and specialises in Social Media and Content Creation. Keeping up with new trends, creating analytical-driven, engaging content, working with brands to formulate a clear strategy behind their social media success. Previously creating content with commercial brands such as Santander and Fairy, Samantha offers a professional yet engaging approach to her work, delivering both UGC and photo/ videography services to enhance a brand’s digital presence.
Why equestrian marketing?
I’ve grown up around horses and always knew that I wanted to build my career within the equestrian industry. I studied at an equine college before going on to complete an Equine Business Management degree at Hartpury University, where I discovered my passion for marketing. To further my expertise, I gained additional qualifications, including the CIM International Marketing certification, before launching my career. Now, with four years of experience in equestrian marketing, I can confidently say I wouldn’t trade it for the world! Being able to market to an audience that shares my passion and values, while working with the large household equestrian brands I grew up admiring, is truly rewarding.
Biggest trend predictions for 2025?
One of my most significant predicted trends will be the continued rise of long-form content and a shift towards humanising brands by showcasing the people behind them. If we take learnings from 2024, we can already see that consumers are making more conscious purchasing decisions, whether for sustainability reasons or to align with a brand’s values. Employee-led content will play a key role in this, offering consumers deeper insights into a brand and allowing them to form stronger emotional connections. This approach encourages audiences to feel like they’re having a larger impact with their decisions, buying into a brand’s mission, goals, and ethos rather than just its products. We’ve already seen major brands such as Next and Hobbycraft thrive with this strategy, and given that the equestrian industry is inherently community-driven, it’s an approach that has huge potential within this space.
Dream project or type of client?
I’d love the opportunity to work with a well-established brand that is entering the equestrian market for the first time, like Tommy Hilfiger or H&M, which have recently expanded into the equestrian space after achieving immense success in the wider consumer fashion industry. With their existing large-scale teams and broad expertise, combining that with a deep understanding of equestrian consumers, their purchasing behaviours, preferences, and unique needs, would be an exciting challenge! Contributing our industry expertise to shape their approach and drive success in this space would be a dream project for me.
