This report maps who rides and spectates today across the USA, Europe, and developing regions, and explains who will define equestrian sport tomorrow. Using federation data and cross-sport comparisons, it spotlights dressage, show jumping, and eventing, and the youth and grassroots programs expanding the base of participants and fans. Clear takeaways translate into strategy for equestrian federations, organizers, and brands.

Equestrian sport is no longer just a heritage pursuit - it’s a growing global industry at the intersection of media, culture, and commerce. This summary explores how storytelling, Media Impact Value (MIV), and cultural alignment are transforming the way equestrian brands and events attract sponsorship, engage fans, and build long-term value.

As the global equine landscape evolves, China, Thailand, Japan, India, and the Middle East are emerging as pivotal players in horse sports and breeding. This comprehensive market analysis delves into the industry's economic footprint, racing and sport dynamics, and future growth drivers across these regions, highlighting where strategic investment can shape the next decade of global equestrianism.

The equine industry across Canada, North America, and South America is experiencing dynamic growth. From billion-dollar economic contributions to rising interest in breeding, sport, and leisure riding, this in-depth analysis explores the sector’s evolution, challenges, and exciting future. With trends in tech adoption, sustainability, and inclusivity shaping the path to 2030, the industry is poised for a new era.