Equestrian sport is far from niche. From Wellington’s Winter Equestrian Festival to CHIO Aachen, horse sport delivers billions in GDP impact, supports jobs, and fuels tourism. With participant spending that outpaces most sports and untapped media potential, it stands as one of the most underrated industries in global sport.

Most equestrian brands are still hesitant about TikTok, but in 2025, ignoring the platform means missing out on real visibility, connection, and growth. This article explores why TikTok matters more than ever, what equestrian brands can learn from other industries, and how to build a strategy that feels authentic, creative, and impactful.

The reach of your Instagram posts depends on several factors, including how well they align with Instagram’s guidelines and user preferences. Instagram’s algorithms are designed to promote high-quality, original, and engaging content while limiting posts that fail to meet these standards. If your posts are underperforming, it could be due to one or more of the following reasons.

In 2025, equestrian athletes need more than arena results to attract sponsors - they need digital presence. From websites to social media strategies, discover how riders can build authentic brands that drive partnerships, visibility, and commercial success.

EQuerry / Co can help with full or light-scale social media management for equestrian businesses on all platforms to help build a following and establish consistency. Our services will make your brand stand out and help you attract new customers. Your social media pages will look professional but engaging, as we create content that is brand and tailored to your target audience.

Just when you think you’ve mastered social media, the platforms change again. Instagram’s old swipe-up feature is gone, replaced by Link Stickers - an accessible tool that lets you connect Stories directly to your website, driving traffic and potential customers to your equine business.

Today, most horse business find it necessary to use both a website and social media for their brand, however it’s useful to understand the different roles your website and social media are playing in the building of your equine brand, despite both being a form of digital marketing.

Did you know that a social media post with at least one hashtag gets around 12.6% more engagement compared to a post without any hashtags? If your horse business is not using hashtags on social media, you could be missing out on some considerable reach, visibility, and engagement. We’ve summarised this information into 5 key tactics, to ensure your hashtags are performing and contributing to your growth strategy.

In the ever-evolving equestrian industry, a thoughtful social media strategy can do more than build followers; it can grow your business. In this article, we explore how equine brands can create consistent, value-led content that resonates with their audience, boosts engagement, and supports long-term success. With examples, trends, and expert tips, this guide is your roadmap to standing out online in 2025.

Evergreen content is one of the most powerful tools in equestrian marketing, delivering long-term visibility, authority, and ROI. In 2025, data-driven analytics and AI-powered insights make evergreen content even more effective, helping businesses identify enduring topics, track performance, and continually refresh strategies for growth.

Social media allows equestrian brands and businesses to connect with audiences in a more meaningful way than ever before. Despite this, few know how to leverage the popular platforms to truly benefit their business! We talk you through the latest social media statistics, and have created a FREE worksheet to help you carve out a social media strategy for growing your equestrian business online.

Influencers and ambassadors are undeniably powerful marketing tools. We discuss the complexities of each role and how each one can benefit your equestrian business, what they are great at and what to keep in mind when looking for an influencer or ambassador.

A fifth of the the worlds population spend an average of 35 minutes on Facebook every day! As a result it is highly likely your target audience is on Facebook. Not only that but the platform allow for scaling hyper-targeted ad campaigns to reach a wider audience and grow your business.

Are you showing your audience that there’s more to the story than the end result? Documenting the behind the scenes of your business shows your customers that your business is not static. It will also build trust and establish lasting customer relationships.

Twitter has revolutionised the way brands interact with customers since it launched originally in terms of marketing but as of late, much more in terms of customer service. But does that mean that you should be using Twitter for customer service in your business?

Equestrian sport is evolving, and inclusive marketing is at the heart of that change. From boosting participation and shaping perceptions to driving sponsorship ROI through Media Impact Value (MIV) and international audience insights, discover how representation can transform equestrian brands into true allies and community-builders.