In 2025, equestrian athletes need more than arena results to attract sponsors - they need digital presence. From websites to social media strategies, discover how riders can build authentic brands that drive partnerships, visibility, and commercial success.

As we step into a new year, the ever-evolving landscape of social media is poised for shifts and altering trends. Here are our predictions on the social media trends that are set to dominate the scene of equestrian marketing in 2024.

At EQuerry, we delve deep into consumer behavior, leveraging data-driven insights to position businesses effectively. We specialise in capturing the essence of the equestrian community and channeling this into compelling narratives that speak directly to the target audience. Our diverse range of services encompasses targeted social media campaigns, SEO-optimised content, web design, brand development, creation of eye-catching visuals, and strategic advertising placements across digital and traditional channels.

Equicork aims to redefine equestrian style with a fusion of sophistication and environmental responsibility. Their products appeal to the eco-conscious equestrian, with their boots and accessories being meticulously crafted from cork, a renewable resource that embodies durability and style. Join them in making a statement whilst you stride with purpose and ride with grace! Their products were featured in the latest issue of the British Showjumping Magazine.

In the digital age, where online platforms dominate marketing discussions, the influence of traditional media remains undeniable. Magazine exposure, with its tangible and curated nature, continues to be a formidable force in shaping brand identity and enhancing credibility. Ahlam Equestrian, an Italian brand driven out of the UAE, requested our assistance with their public relations to help generate exposure outside of just social platforms following their brand launch.

At EQuerry / Co, we pride ourselves on our ability to stay reactive to changing trends, technologies and practices. This is reflected on a daily basis in the work we do for our clients. We are both proactive and reactive, allowing our clients to stay ahead in not only their own niche, but within the industry as a whole.

While we are so proud of the brand we have created for EQuerry / Co, we know better than anyone, you have to move with the times.

We spent a day at Calcourt Equestrian, the home of showjumper Joe Fernyhough and his parents, to capture content for their new website and social channels. To us, the shoot was about freezing moments that convey the everyday passion, commitment and love for horses that define the Calcourt brand.

What goes into the making of a successful commercial photoshoot for a brand? Effectively communicating with a brand’s target market takes preparation, research, and of course technical skill, and it goes far beyond creating reels and images for use across social channels!

We’ve spoken to Megan Croucher who has helped us put together these five expert tips for any equestrian athlete or influencer who is interested in becoming a brand ambassador. Gaining influencer status in an increasingly competitive digital landscape is challenging, however, gone are the days when you needed hundreds of thousands of followers to help promote equine products and horse brands. Let’s take a look at how you can get started…

Pinterest can be one of the most effective social media platforms for marketing equestrian businesses. This is because Pinterest is a sales-centric platform, making it perfect for advertising and networking. It is great for a loyal and engaged audience and is particularly useful for driving traffic to your website. We have compiled a list of tips to use to improve your Pinterest rankings and grow your business.

EQuerry / Co can help with full or light-scale social media management for equestrian businesses on all platforms to help build a following and establish consistency. Our services will make your brand stand out and help you attract new customers. Your social media pages will look professional but engaging, as we create content that is brand and tailored to your target audience.

Just when you think you’ve mastered social media, the platforms change again. Instagram’s old swipe-up feature is gone, replaced by Link Stickers - an accessible tool that lets you connect Stories directly to your website, driving traffic and potential customers to your equine business.

Want to promote your business without a price tag? We have accumulated four free ways to promote your equestrian business that will result in a growth of online traffic, leading to more consumers learning about your horse brand and potentially driving more leads and sales.

Equine marketing is about your customer before it’s about your business. Knowing your audience, a solid strategy and readiness to connect can mean success or failure for your horse event.

Driving online traffic to your equine vet practice is an ever-evolving process. Running a successful business begins with getting to know the clients you serve. Tailor your website to meet visitor needs. Answer questions, provide relevant information, and display your qualifications. Doing these things can help you build a relationship with your website visitors so they will trust you to take care of their horses.

Which social media platform should my horse business be putting most time and effort into? With so many platforms to choose from, and some new ones emerging, we know it's not possible to post content effectively to all of them. So use this as a guide to decide which platforms to focus your equine brand's marketing efforts towards.

Do you want to know how to get your horse business off to a great start this New Year? It can be difficult to know exactly what needs doing in terms of marketing in your business, so use this as a guide to ensuring your marketing channels are ready for the year ahead, and important updates to your website, social media, or email marketing which can easily be forgotten.

Today, most horse business find it necessary to use both a website and social media for their brand, however it’s useful to understand the different roles your website and social media are playing in the building of your equine brand, despite both being a form of digital marketing.