Social media in equestrian sport has evolved into a core business tool, shaping sponsorship ROI, reputation, and long-term growth. This article explores why data-driven strategy, not just content creation, matters most, highlighting analytics, crisis management, platform prioritisation, and long-term planning as the foundations for building a resilient and commercially impactful digital presence in 2025.

Equestrian sport is evolving, and inclusive marketing is at the heart of that change. From boosting participation and shaping perceptions to driving sponsorship ROI through Media Impact Value (MIV) and international audience insights, discover how representation can transform equestrian brands into true allies and community-builders.

This blog post details how to host a giveaway on your equestrian business’ social media. From tips to ensure it is seamless, to what to give away and what to celebrate with a giveaway.

This article details how to add value to your email opt-in by suggesting what you could offer in return for signing up to a mailing list and how your opt-in should function on your equestrian business’ site.

This blog post discusses the rise of virtual events within the equestrian world and how they can be harnessed by businesses as marketing opportunities. It also lists some of the upcoming virtual equestrian events that are worth looking into.

This article details exactly how to develop branding that will make your equestrian business stand out from working out your positioning, to the importance of consistency and finally how to analyse what has worked.

This blog post details the upcoming digital marketing trends that we think will take off in 2021. From AI and automation to social media e-commerce, read about the next things to focus on if you want to stay ahead of the competition with your equestrian business.

Do you feel as though you're struggling to access new customers or that you aren't connecting to your niche successfully? Don’t despair! There are plenty of ways you can increase your presence on a budget.

We speak with Caroline Russell (CR), a veterinary physiotherapist, to find out more about her work as an Equine Veterinary Physiotherapist. We learn what it means to be NAVP registered and whether the qualification has an effect on what they do and whether owners are protected by it.

This article lists 5 other metrics to measure as alternatives to follower count. We’re not suggesting that you should stop caring about your follower count, but consider the one big problem that this number presents: It won’t give you the whole picture!

COVID-19 accelerated digital adoption across the equestrian industry, forcing businesses to embrace online marketing. Five years later, those lessons remain vital. With apparel, equipment, and training markets expanding, SEO discoverability and digital strategy underpin growth. This article explores how equestrian brands can apply COVID-era marketing insights to succeed in 2025 and beyond.

Pinterest has evolved into a powerful tool for equestrian brands, combining SEO discoverability, referral traffic, and visual storytelling that extends sponsorship ROI. With more than 550 million global users and strong Gen Z engagement, Pinterest offers long-term visibility and international growth opportunities, making it an essential platform in equestrian marketing strategies for 2025 and beyond.

Are you aware of how often and in what situations you look down on your horse when you are riding? Do you know how much it affects your posture, balance and weight distribution? We do, and it’s more than you think! RideQ is a unique, patented, wearable device that reminds riders to sit up and look up when they aren’t in balance on their horse. This article details how it works and was developed.

Your brand’s visual identity is made up of much more than just your logo. But what is brand photography, why is it important, and what should you consider when working with a photographer?

Squarespace is more than a web builder, it’s a strategic platform that supports branding, SEO, and e-commerce for equestrian businesses. In 2026, its balance of design, discoverability, and usability makes it a powerful alternative to WordPress or Shopify, while our team’s experience across multiple CMS platforms ensures clients always get the right fit for their goals.

Do you want more than a few likes and spikes in website traffic? This is the #1 affordable marketing method you are overlooking.

EQuerry / Co will take your equestrian brand from basic to bespoke! Designing brands that accurately reflects where you stand today but also capture where you aim to be tomorrow, our equestrian logo design and branding services will make your brand stand out from the competition.

Specialising in designing responsive websites for equestrian businesses and horse riders, we create digital experiences that will stand the test of time and lift your digital presence to new heights.

From social media management to short-term awareness campaigns and large-scale strategies, we work with equestrians who require expert marketing support.