Just when you think you’ve mastered social media, the platforms change again. Instagram’s old swipe-up feature is gone, replaced by Link Stickers - an accessible tool that lets you connect Stories directly to your website, driving traffic and potential customers to your equine business.

Equestrian branding in 2025 is about more than logos. Identity builds recognition, but execution builds relevance. From global sports examples like Nike to equestrian events redefining sponsorship, this article explores why strategy, consistency, and lived brand experience are now the keys to standing out in a crowded digital landscape.

2020 will infamously be engraved into our minds. Everyone’s reality changed and we all had to learn to adapt to our new “normal”. Two years later that normal is remote jobs, online classes, and Zoom meetings. We have realised that not everything needs to be done in-person and also that doing things remotely can be just as efficient. In an industry and sport like ours – which prides itself on tradition and culture – it didn’t seem like this new remote style would bleed into it. However, businesses like Ridesum are breaking down some of these barriers and bringing the remote way of life to the equestrian world.

Want to promote your business without a price tag? We have accumulated four free ways to promote your equestrian business that will result in a growth of online traffic, leading to more consumers learning about your horse brand and potentially driving more leads and sales.

The equestrian world can be a daunting place, especially for ethnic minority groups who often experience discrimination or acts of microaggression while simply trying to enjoy and succeed in the sport they love. At the very minimum, equestrian businesses must ensure they provide a safe place for everyone. We hope that everyone will join us in celebrating diverse talent so we can build a sport that resembles the world we live in!

Nation Media and EQuerry / Co joins forces in media partnership for 2022. The focus of the partnership is to move the needle on accessibility and equity in the equestrian industry. Our collaboration will include a series of articles centring around topics of diversity and representation, a video series, and a media mentorship program.

Equine marketing is about your customer before it’s about your business. Knowing your audience, a solid strategy and readiness to connect can mean success or failure for your horse event.

Driving online traffic to your equine vet practice is an ever-evolving process. Running a successful business begins with getting to know the clients you serve. Tailor your website to meet visitor needs. Answer questions, provide relevant information, and display your qualifications. Doing these things can help you build a relationship with your website visitors so they will trust you to take care of their horses.

It is a privilege to ride and compete horses, but it is an even bigger privilege to be their custodians and/or owners. With the EHV-1 outbreak in California, as with any disease outbreak, it is up to individuals to act appropriately. But how far is too far when it comes to risking contracting and spreading the virus?

And what exactly is EHV-1, and how does it affect not only you and your horse, but the industry on a whole? And will those who have broken bio-security measures to get some extra training in before the season now gets underway, head to the start box with an unfair advantage..?

Narratives unite. Every person has a story, and so does every brand. The trick is telling a good story that makes your would-be audience want to snuggle in and come back again and again. This is the storytelling equivalent to "read it again"!  We'll show you how to build a brand online and create a loyalty-worthy equestrian branding story, no filler and relatable. 

Which social media platform should my horse business be putting most time and effort into? With so many platforms to choose from, and some new ones emerging, we know it's not possible to post content effectively to all of them. So use this as a guide to decide which platforms to focus your equine brand's marketing efforts towards.

Buying your first horse is a thrilling time; your emotions are humming and your hopes high. Of course, you're flush with ideas of precisely what your ideal horse will be. It's easy to forget what to look for when buying a horse. Whether you’re selecting horses for an equine therapy business or pony rentals for children's birthdays, look no further. We've prepped you with some paramount considerations and what to look for when buying a horse, to help you choose a steed in optimum health.

EQuerry / Co is pleased to announce their partnership with the United States Equestrian Federation, supporting their Opportunity Fund. 

Do you want to know how to get your horse business off to a great start this New Year? It can be difficult to know exactly what needs doing in terms of marketing in your business, so use this as a guide to ensuring your marketing channels are ready for the year ahead, and important updates to your website, social media, or email marketing which can easily be forgotten.

Today, most horse business find it necessary to use both a website and social media for their brand, however it’s useful to understand the different roles your website and social media are playing in the building of your equine brand, despite both being a form of digital marketing.

Did you know that a social media post with at least one hashtag gets around 12.6% more engagement compared to a post without any hashtags? If your horse business is not using hashtags on social media, you could be missing out on some considerable reach, visibility, and engagement. We’ve summarised this information into 5 key tactics, to ensure your hashtags are performing and contributing to your growth strategy.

Diversity and inclusion within the equine industry is often a subject of debate. On one hand, we have a sport in which men and women can compete on equal terms in events, including the Olympics, however there are many other areas where we lack diversity and inclusion. The EQuerry / Co Team feel incredibly lucky that we are able to live and work with horses, so therefore we feel a responsibility to help create an industry where everyone can feel welcome.

In the ever-evolving equestrian industry, a thoughtful social media strategy can do more than build followers; it can grow your business. In this article, we explore how equine brands can create consistent, value-led content that resonates with their audience, boosts engagement, and supports long-term success. With examples, trends, and expert tips, this guide is your roadmap to standing out online in 2025.

Even in this digital era, email marketing is still considered more effective than social media, SEO, and affiliate marketing. We’re not saying that social media isn’t an invaluable marketing tool, but unlike email marketing, it’s nearly always dependent on the social network’s algorithm. With 3.8 billion email users worldwide, and over 90% of consumers checking their emails daily, the power of email marketing is undeniably great. Here are a few ways in which email marketing can benefit your equine business…

Your website is an integral part of your business as it can help you find new customers, increase reach within your niche, or raise your brand awareness. Checking your website regularly is a great habit to get into! And it’s much better finding problems yourself rather than hearing it from customers. We specifically picked these 5 checks because they can be easily forgotten but could have a surprisingly harmful effect on your brand’s reputation and growth.