We spent a day at Calcourt Equestrian, the home of showjumper Joe Fernyhough and his parents, to capture content for their new website and social channels. To us, the shoot was about freezing moments that convey the everyday passion, commitment and love for horses that define the Calcourt brand.

As the world becomes more environmentally-conscious, there appears a growing need for the equestrian industry to adapt. Now, a balance must be struck between preserving tradition and embracing sustainable business practices.

What goes into the making of a successful commercial photoshoot for a brand? Effectively communicating with a brand’s target market takes preparation, research, and of course technical skill, and it goes far beyond creating reels and images for use across social channels!

EQuerry is pleased to continue supporting the professional showjumper Joe Fernyhough and Calcourt Equestrian, as Joe has been picked to join the esteemed British Equestrian Federation (BE) Podium Potential Pathway level of their World Class Programme for 2023–2025.

EQuerry / Co are looking for a content intern to join our strategic equestrian marketing agency and assist with some exciting projects! The internship provides an opportunity to gain experience in general marketing planning and execution, with a focus on content creation and social media marketing. You will be working with a wide range of equine brands and athletes, so a passion and understanding of all things horses and equestrian sports is a must. The role is UK based with flexible working hours.

Fancy winning a website for your equestrian business? Here’s what it’s all about. We’re offering one lucky business owner the chance to win our Oxer website template. Whether you’re wanting to refresh an existing website or you are yet to set one up, our Oxer template will help you to make your mark online and grow your brand.

Websites are no longer optional in equestrian sport, they’re the foundation of brand and athlete strategy. This article explores why design and copy must evolve together, how SEO and AI discoverability shape sponsorship ROI, and why owned media like websites give equestrian businesses and professional riders a future-proof advantage over relying solely on social media.

Building a memorable equine brand is about more than a logo, it’s about personality. Inspired by lessons from global sporting giants, this article explores seven ways to give your equestrian business a voice, from storytelling and visual identity to bold campaigns that connect authentically with horse owners, riders, and fans.

In today’s competitive equestrian industry, a strong digital presence isn’t optional - it’s essential. From building brand visibility to attracting new clients and sponsors, equine businesses that invest in their online strategy are the ones that see real growth. In this article, we explore why digital presence matters and how it can drive lasting success for equestrian brands of all sizes.

We’ve spoken to Megan Croucher who has helped us put together these five expert tips for any equestrian athlete or influencer who is interested in becoming a brand ambassador. Gaining influencer status in an increasingly competitive digital landscape is challenging, however, gone are the days when you needed hundreds of thousands of followers to help promote equine products and horse brands. Let’s take a look at how you can get started…

While every website design project is unique, every website should follow a common checklist. If you are an equestrian business owner or you have your own website for your personal brand, your website should be one of the most important tools for you to attract new customers and clients. Here are five qualities that every horse website should have.

During the pandemic there was a drastic rise in the global veterinary supplement market which was valued at $6.5B in 2020, believed to be caused by the increasing of households with pets. The animal industry has a strong impact on the overall economy of a country, and in a world where there are 847,000 horses in the United Kingdom and 2 million horse owners in the Unites States it is no secret that there is a demand for equine veterinarians, their knowledge, and their supplements.

Pinterest can be one of the most effective social media platforms for marketing equestrian businesses. This is because Pinterest is a sales-centric platform, making it perfect for advertising and networking. It is great for a loyal and engaged audience and is particularly useful for driving traffic to your website. We have compiled a list of tips to use to improve your Pinterest rankings and grow your business.

EQuerry / Co can help with full or light-scale social media management for equestrian businesses on all platforms to help build a following and establish consistency. Our services will make your brand stand out and help you attract new customers. Your social media pages will look professional but engaging, as we create content that is brand and tailored to your target audience.

Just when you think you’ve mastered social media, the platforms change again. Instagram’s old swipe-up feature is gone, replaced by Link Stickers - an accessible tool that lets you connect Stories directly to your website, driving traffic and potential customers to your equine business.

Equestrian branding in 2025 is about more than logos. Identity builds recognition, but execution builds relevance. From global sports examples like Nike to equestrian events redefining sponsorship, this article explores why strategy, consistency, and lived brand experience are now the keys to standing out in a crowded digital landscape.

2020 will infamously be engraved into our minds. Everyone’s reality changed and we all had to learn to adapt to our new “normal”. Two years later that normal is remote jobs, online classes, and Zoom meetings. We have realised that not everything needs to be done in-person and also that doing things remotely can be just as efficient. In an industry and sport like ours – which prides itself on tradition and culture – it didn’t seem like this new remote style would bleed into it. However, businesses like Ridesum are breaking down some of these barriers and bringing the remote way of life to the equestrian world.

Want to promote your business without a price tag? We have accumulated four free ways to promote your equestrian business that will result in a growth of online traffic, leading to more consumers learning about your horse brand and potentially driving more leads and sales.

The equestrian world can be a daunting place, especially for ethnic minority groups who often experience discrimination or acts of microaggression while simply trying to enjoy and succeed in the sport they love. At the very minimum, equestrian businesses must ensure they provide a safe place for everyone. We hope that everyone will join us in celebrating diverse talent so we can build a sport that resembles the world we live in!