Acquiring substantial visibility on Google has never been so important for sustained business growth, so we’re helping you learn the ins and outs of Google My Business to boost your SEO. Google My Business is a platform that every equine business owner wanting to be visible on Google should be taking advantage of.

It’s undeniable that the link between colour and brand identity is a strong one, and as you’re probably aware, each colour comes with often strong emotions and associations. Colour is a powerful communication tool, and colour psychology can be used to trigger particular behaviours in your customers. What are your brand’s colours and how are they building and contributing to your overall image?

Unlike WordPress, Squarespace does not need any SEO plugins. Yoast is a must-have for WordPress websites to make them as search engine-friendly as possible. And while Yoast does have its uses, its important you’re aware of its limitations too, so you can choose the best platform to build you equine business' website.

EQuerry Consulting and Anima Translations are pleased to announce that they have entered into an international strategic partnership, combining EQuerry’s industry leading equestrian marketing and website design services services with Anima Translations world class translation services for the equine industry.

Influencers and ambassadors are undeniably powerful marketing tools. We discuss the complexities of each role and how each one can benefit your equestrian business, what they are great at and what to keep in mind when looking for an influencer or ambassador.

Brexit continues to reshape equestrian trade, with rising import taxes, stricter paperwork, and limits on UK professional travel. Yet for auction houses, breeders, and brands, opportunity lies in adapting business models and embedding logistics into marketing. EQuerry’s insights show how cross-border strategies drive growth in an increasingly international industry.

Erin talks to us about how she runs her stunning Instagram account @silveroaksfarm alongside her career as a photographer and her equestrian focused Etsy shop. She tells us what Instagram means for her and how it has helped her build a community and provided business opportunities.

2020 was the season that never was, but its lessons endure. With competitions cancelled, equestrian sponsorship and visibility had to move beyond the arena. Riders and brands learned that digital storytelling and data-driven ROI are now central to sustaining partnerships in uncertain times.

A fifth of the the worlds population spend an average of 35 minutes on Facebook every day! As a result it is highly likely your target audience is on Facebook. Not only that but the platform allow for scaling hyper-targeted ad campaigns to reach a wider audience and grow your business.

Twitter has revolutionised the way brands interact with customers since it launched originally in terms of marketing but as of late, much more in terms of customer service. But does that mean that you should be using Twitter for customer service in your business?

So what can you do to make sure your equestrian business website is kept up to date? Keeping an up-to-date blog or news section on your website is a proven way to get traffic to your website and is a great way to increase credibility!
Whether you are a blogging newbie who wants to start as they mean to go on or you're an old hand who wants to up their game and make blogging more seamless, read our tips and become a blogging boss!

We speak with Caroline Russell (CR), a veterinary physiotherapist, to find out more about her work as an Equine Veterinary Physiotherapist. We learn what it means to be NAVP registered and whether the qualification has an effect on what they do and whether owners are protected by it.

This article lists 5 other metrics to measure as alternatives to follower count. We’re not suggesting that you should stop caring about your follower count, but consider the one big problem that this number presents: It won’t give you the whole picture!

COVID-19 accelerated digital adoption across the equestrian industry, forcing businesses to embrace online marketing. Five years later, those lessons remain vital. With apparel, equipment, and training markets expanding, SEO discoverability and digital strategy underpin growth. This article explores how equestrian brands can apply COVID-era marketing insights to succeed in 2025 and beyond.

Pinterest has evolved into a powerful tool for equestrian brands, combining SEO discoverability, referral traffic, and visual storytelling that extends sponsorship ROI. With more than 550 million global users and strong Gen Z engagement, Pinterest offers long-term visibility and international growth opportunities, making it an essential platform in equestrian marketing strategies for 2025 and beyond.

Are you aware of how often and in what situations you look down on your horse when you are riding? Do you know how much it affects your posture, balance and weight distribution? We do, and it’s more than you think! RideQ is a unique, patented, wearable device that reminds riders to sit up and look up when they aren’t in balance on their horse. This article details how it works and was developed.